(L to R) Mr. Sukhraj Singh, Consulting Creative Director Tim Paris , Capt. Rahul Rajyaguru, Co-founder & Director & Mr. Sandeep Chaudhary , Co-founder & Director of Primafashion Global Pvt. Ltd.
The new fast-fashion brand will offer premium yet affordable everyday essentials for the modern Indian man
The lifestyle brand will debut in Gujarat with the launch of 12 stores and is targeting a national presence with 100 + landmark stores pan India by mid-2023
Ahmedabad (Gujarat) [India], April 12: With an aim to establish itself as India’s leading contemporary menswear lifestyle brand, Primafashion Global has unveiled a new menswear range ‘TIM PARIS’ today in Ahmedabad. This marks Primafashion’s first launch in the Indian market and through Tim Paris, the company intends to deliver high-quality staples for men.
Tim Paris is positioned as a high-quality men’s wear brand in the value format segment. After extensive consumer research, the brand studied various customer pain-points when it comes to men’s apparel and has accordingly innovated its designs to launch a sophisticated, comfortable and affordable menswear range. The new range will provide top-quality everyday essentials and will cater to both the metropolitan and the suburban audience.
The lifestyle brand also today announced a pan India growth plan in this emerging segment. As a part of its expansion plans, TIM PARIS is poised for strong growth and is targeting a national presence of 100+ landmark stores pan India by mid-2023. The TIM PARIS range will debut in Gujarat with the launch of 12 stores this month. The brand is planning to launch a total of 35 stores in the state of Gujarat alone.
Speaking on the launch of the brand, Capt. Rahul Rajyaguru, Co-Founder & Director, Primafashion Global said,” The vision of the company is to become a leader in the apparels & accessories market by creating a range of credible brands to address the fashion & style needs of women, men, teenagers and kids of the Indian subcontinent. We are excited to launch a thoughtfully crafted brand that provides the perfect blend of essential wear and luxury to our customers. Men’s essential wear is one of the fastest-growing apparel segments in India and encouraged by this growth we are targeting an investment of Rs. 75 cr this financial year”.
The themes of the new menswear collections are inspired by elegance, longevity and most importantly comfort & fit. The collection echoes the art of premium fashion with a mix of vivid colors and prints. The brand covers a range of men’s stylish classics including a contemporary collection of denim jeans, chinos, polo-t-shirts, shirts, and loungewear with sophisticated and minimalistic aesthetics. The brand will also offer a line of accessories including undergarments, masks, mufflers, bandanas, socks, caps, hankies, belts, wallets & deodorants. The brand has 3 different lines catering to different age groups. The apparel category range starts from Rs. 499 to Rs. 3,799. The accessories category includes leather belts and wallets priced from Rs.599-Rs.899.
The ‘TIM PARIS’ range will offer 3 collection capsules priced at different levels to cover a wide consumer base. The collection capsules include: –
-Core Existence: For basic and essential wear
-Engineered Dreams: Denim lifestyle inspired apparel meant for active outdoor
-Vivid Adventures: A premium apparel category with an upbeat vibe. This category is available at the stores under the name of “Majestique”
About Primafashion Global
Primafashion Global Private Limited (PGPL), started operations in December 2021 with an aim to deliver strong brands across all wearing occasions for Indian consumers in apparel and accessories. PGPL intends to build strong goodwill by delivering an exceptional high-quality consumer experience. Primafashion is also working aggressively on few more brand offerings targeting premium and sustainable products portfolios with intended launch by the forth quarter of this year.
Vijay Singh
