July 6: In ancient societies, clothing represented the biological necessity of covering bodies. Advancement in the fashion scenario has made styling an integral part of human culture and a global language that plays a vital role in identity formation and personal self-expression.
Since their journey with Vincitore Group, they have seen the concept of fashion and style as expressions in magazines. To squeeze out their inner selves, they always wanted to be a part of the adventurous journey of the creative world of fashion. Fresh trends, techniques, designs, styles, and concepts motivated them to choose their destination as fashion and lifestyle company founders. Every new piece of clothing initiates them to express themselves at every moment.
They have always considered fashion a temporary tattoo undergoing a metamorphosis from centuries to generations. Clothing is their heart and words that let them speak. Rotational fashion styles and new trends always delight them. They believe that your wardrobe is a form of self-expression that hints at your personality about who you are in what you wear. When they laid the foundation of Vincitore Lifestyle, they fused a pinch of Indian and western design and clothing. Amalgamated designs and bodices to express individuality and originality in a more stylized version is their motto. To them, garbs are very personal and a way of syncing the internal with the external securing a feeling you want to nurture. They advise upcoming models and fashion aspirants to wear something that makes them feel more creative, fascinating, self-standing and engaged with the world. Never look for the reaction towards the people around you.
It’s not only a form of self-expression but an art to switch up as per your feelings and how you want to present yourself. According to fashion and style research, clothing is not only a great way to express yourself but affects your behaviour and confidence. In their experience of almost 15 years, they have noticed that every person expresses their gender with their clothing. Some clothes are common to both genders, like jeans, pants, shirts, shorts, etc. But, the style of those clothes is specific demographically.
Even people who put zero effort into fashion and style make choices while selecting clothes and thus, express their taste. Rules of freedom and expression consistently get rest ruptured. Namrata and Saubhagyaa R Swain at their company try to surpass all the boundaries of culture and religion through fashion. No matter your status in society, express how you feel inside through what you wear on the outside and let the world notice and appreciate it.
The message sent through your appearance or conduct is always louder than your words. That is why it can become the best medium for self-expression. Clothing carries a watertight meaning reflected in Indian fashion that has blended different styles but reflects the soul of core India. Fashion gurus work around Indian textiles by giving them contemporary twists but keeping their authentic flavour intact.
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Vijay Singh
