Campaign kicks off with the premiere of brand-new micro-film,Memories Empower, limited-edition
giftbox and “7-Day Memory Challenge”to invite Kingston users to relive their most precious memories
Mumbai (Maharashtra) [India], May 13: Accelerating the vision of preserving memories with its memory and storage products,Kingston Technology, a world leader of memory products and technology solutions, today announced its “Kingston Is With You” campaign.With the newbrand positioning message,“Kingston Is With You,” Kingston aims to bring alive the invincible impact of memories in our lives and emphasizes that memories not only exist in the past, but can also be the driving force that motivates one to move forward in life.
A series of “Kingston Is With You” themed online and offline activitiesbegin today, kicking off with the premiere of the micro-film,Memories Empower,which unveils a self-recovery journey through memories. In addition, Kingston specially designed a limited-edition giftbox that connects memories with the five senses. The giftbox comes with “7-Day Memory Challenge” cards, assigning 7mini-tasks to recipients, helping them relive their most precious moments and provide a chance to win heartwarming gifts. Retail channels will also run promotional activities for customers to preserve their meaningful moments and experience the strength in memory with Kingston’s products.
Kevin Wu, Sales/Marketing and Business Development Vice President of APAC region, Kingston, said, “Kingston has always been a leader inenabling people to preserve their memories through our most reliable and high-performing memory and storage solutions products forbusiness, creative and daily settings.We staunchly believe in the power of memories and its unlimited impact. During these times, we want to bring inspiration and strength to people with a promise that ‘Kingston Is With You.’ We striveto stand alongside all ourcustomers, to celebrate cherishedmoments and be there with them during tough times.We would also like to express our deepest admiration and respect, and pay homage to those who show courage, resilience and strength during these testing times.”
Brand New Micro-filmBrings Memories From the Past to Future
Kingston believes that video is one of the best ways to tell a story. The previously released A Memory to Remember Trilogy micro-film seriescentered around the significance of past memories and has touched the hearts of millions. This year, to show how “Kingston Is With You,”Kingston has brought back celebrated advertising director Lo Ging-zim to direct its latest micro-film. Mr. Lo also directed Kingston’s three previous micro-films.
While the A Memory to Remember Trilogy micro-film seriesfocused on the memorable past, MemoriesEmpowerexpands time and space to the present and future. The story depicts a younggirl’s encounters after an abrupt change in life and exploring the theme that memories not only connect peopleto their past, but it also provides the courage to continue moving forward. Kingston invites viewers to embark on this journey of self-recovery through this micro-film.
Experience the Power of Memories with Kingston’s Limited-edition Giftbox
Extending its credo of Memories Empowerfurther, Kingston has specially designed a limited-editionmemory giftbox that stimulates the five senses:sight, touch, taste, hearing and smell. Cards for each day of the 7 memory-related challenges, along with a Kingston x CSD face mask are included in the giftbox, encouraging people to revisit small but treasured moments and rediscover the happiness of little things in life.
From May 14-18, Kingston will recruit its users to participate in the 7-Day Memory Challenge. Participants selected will be announced on Kingston’s Facebook Fan Page on May 20. Those who share their challenges online will have a chance to win an iPhone 12 and other exciting gifts. Please visit Kingston’s Facebook for more information.
From cherishing memorable moments of the past to continuing the journey forward, Kingston Is With You.
Kingston Is With You Campaign Site: http://kings.tn/PR_KingstonIsWithYou
Watch the Memories Empower micro-film here: https://youtu.be/JeHRCuy_Lo0
Vijay Singh
