Vaishnavi Prakash
Surat (Gujarat) [India], April 22: Raisin, one of India’s fastest-growing contemporary ethnic and fusion wear brands, marked a major milestone with the grand opening of its first Exclusive Brand Outlet (EBO) in Surat. The celebratory launch was graced by popular actress Nitanshi Goel, who inaugurated the store and added a glamorous touch to the brand’s historic moment.
Known for its timeless yet modern design sensibility, Raisin’s new flagship store is a physical embodiment of its vision—an immersive retail space that blends elegance, comfort, and contemporary ethnic fashion for the new-age Indian woman.
Speaking at the event, Vikash Pacheriwal, Co-Founder of Raisin, said,
“Opening our first EBO in Surat—the city where it all started—is a proud and emotional moment for us. This store represents everything Raisin stands for, and with Nitanshi joining us, it truly feels like a celebration of dreams turning into reality.”
Atul Gupta, Franchise Partner of the Surat store, added,
“I’m thrilled to be part of Raisin’s journey and to bring this flagship experience to life. This is not just a store, it’s a gateway to the future of fashion retail in India, and we can’t wait to welcome our customers.”
With over 250 Multi-Brand Outlet (MBO) touchpoints across India, Raisin’s leap into the EBO format signals a bold new phase. The Surat flagship store offers the complete Raisin collection—from elegant ethnic sets and everyday essentials to stylish fusion pieces—catering to the versatile wardrobe needs of modern Indian women.
As part of its growth roadmap, Raisin plans to launch 25 more EBOs across the country by March 2026 and is actively inviting franchise partners to join its expansion journey.
The grand launch event saw an enthusiastic turnout of customers, influencers, and media, making it a landmark day for the brand as it continues its evolution from a homegrown label to a national fashion force.
