Vedanta Aluminium launches Project Kalakriti: A livelihood project for women in Jharsuguda

Jharsuguda (Odisha) [India], May 28: Vedanta Aluminium, India’s largest producer of aluminium, has inaugurated a traditional art and crafts training programme as a part of its project Kalakriti. This initiative has been introduced to foster sustainable livelihoods by training local women in various crafts. It is aimed at promoting and facilitating a revenue model for these women by providing them with a platform where they can sell their art and craft in the right marketplace, ultimately enhancing their household income. 

Under this project, women from 21 villages in Jharsuguda will be trained in traditional art forms like Pattachitra paintings, Saura paintings, palm leaf paintings, jute stitching, cane & bamboo art, terracotta craft, as well as modern art forms like Mandala art and applique work. The inaugural event was attended by several adolescent girls from the community, who took their first training class in Mandala art by Ms. Vineeta Singraul, a professional Mandala artist.  

Speaking about this initiative for women, Mr. Sunil Gupta, COO – Vedanta Aluminium & CEO – Jharsuguda, said, “At Vedanta, we firmly believe that when we are empowering women, we are empowering the entire community. By providing them access to better livelihood opportunities, we are ensuring women become financially independent. Through the Kalakriti initiative, we are instilling artisanal entrepreneurship in them while also nurturing traditional art forms at the grassroots level. We believe that initiatives like these will help us in bringing women from the local communities into the socio-economic mainstream, while preserving our ancient arts.” 

Appreciating Vedanta’s developmental efforts in the district, Ms. Vineeta Singraul, Professional Mandala Artist and a trainer under ‘Project Kalakriti’, said, ” It has been an incredible experience to share my expertise with the enterprising women of Jharsuguda, who are courageously stepping towards financial independence. Vedanta’s initiative in creating such a platform is truly commendable, as it not only fosters sustainable livelihoods but also promotes the rich heritage of local art and crafts.”

Sanju Ohnam, one of the trainees under Project Kalakriti, said, “Project Kalakriti has given me a wonderful opportunity to follow my passion for art and crafts while earning a livelihood. This initiative has empowered me to support my family financially and inspires me to encourage other women in my community to strive for financial independence as well.”

Vedanta Aluminium is deeply committed to improving the lives of women in Jharsuguda through Subhalaxmi Co-operative, spanning 70 villages in Jharsuguda, Odisha, it is among India’s largest women’s co-operatives, comprising 4,900 members. Vedanta’s supports rural women through skill development, sustainable livelihoods, and financial aid. Subhalaxmi also champions social change, advocating for financial inclusion, women’s empowerment, and community welfare initiatives.

Vedanta’s social interventions in the domains of education, healthcare, livelihood, skill development, grassroots sports, art & culture, with a focus on women and child development, reach out to nearly 80 villages in Jharsuguda and nearby areas, benefiting over 3 lakh people in a year. It empowers almost 5,000 women from over 350 SHGs, provides doorstep healthcare services to about 50,000 people annually, gives educational support to more than 13,000 students, has planted almost 1.50 lakh trees in partnership with locals at the community level.

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

About Vedanta Aluminium Business:

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow. www.vedantaaluminium.com

Follow us on LinkedINFacebookTwitterInstagram

Disclaimer:

This press release contains “forward-looking statements” – that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “should” or “will.” Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behaviour of financial and metals markets including the London Metal Exchange, fluctuations in interest and or exchange rates and metal prices; from future integration of acquired businesses; and from numerous other matters of national, regional, and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

Related Posts

Jordensky: Your Go-To Finance and Tax Experts for Growing Businesses

New Delhi (India), June 24: Jordensky is changing the way startups and growing businesses handle their finances. With a team of finance and tax experts and the latest technology, Jordensky…

Redefining Comfort of your Underwear with Kearo

Surat (Gujarat) [India], June 24: Surat’s very own Kearo, a direct-to-consumer innerwear brand, took a bold step recently by participating in the much-buzzed-about startup event “21by72.” The event proved to…

You Missed

Dr. Rajmohan Pillai elected as new president of Sport Climbing Federation of India

  • June 24, 2024
Dr. Rajmohan Pillai elected as new president of Sport Climbing Federation of India

Spright Agro Ltd’s Rs. 44.87 crore Rights opens from June 24

  • June 24, 2024
Spright Agro Ltd’s Rs. 44.87 crore Rights opens from June 24

Reconnect with Nature and Your Inner Peace at Utopiaa Managed Farmlands

  • June 22, 2024
Reconnect with Nature and Your Inner Peace at Utopiaa Managed Farmlands

Sylvan Plyboard (India) Ltd Plans for Rs. 28.05 Crore IPO; Public Issue open from June 24-26, 2024

  • June 22, 2024
Sylvan Plyboard (India) Ltd Plans for Rs. 28.05 Crore IPO; Public Issue open from June 24-26, 2024

Dr. Harshmeet Arora was awarded the Best Asian Doctor Icon Award 2024

  • June 22, 2024
Dr. Harshmeet Arora was awarded the Best Asian Doctor Icon Award 2024

KrispCall Unveils Exciting New Features at 21by72 Startup Summit Season 3 in Surat, India

  • June 20, 2024
KrispCall Unveils Exciting New Features at 21by72 Startup Summit Season 3 in Surat, India