Expansion and Diversification: Harsh Arya’s 98 Entertainment Ventures into Social Media Marketing and Podcasts!

New Delhi (India), February 22: 98 Entertainment, a prominent Influencer Marketing company, celebrates its remarkable journey since its inception in 2020. Founded by the visionary Harsh Arya, the company has grown from strength to strength, carving its niche in the dynamic world of influencer marketing and Talent management. 

1. The Inception and Evolution:

In 2020, while serving as the Vice President at the college council, Harsh Arya seized an opportunity to connect with Pratima Singh, the wife of Indian cricketer Ishant Sharma. This encounter marked the beginning of 98 Entertainment. Drawing inspiration from his experiences at Georgia Tech in the United States, Harsh ventured into Sports Talent management with a passion for bringing value to brands.

2. Managing Influencers and Sports Personalities, Including Notable Personalities:

Choosing sports talent management as the focus, Harsh strategically onboarded talents, including the esteemed Indian cricketer Ishant Sharma. Harsh emphasized the importance of understanding the influencers personally, ensuring that campaigns align with their values and preferences.

3. Crafting Successful Campaigns:

Harsh shared insights into the company’s approach to creating impactful influencer marketing campaigns. He highlighted a significant success story with a Creator Enablement Program in collaboration with Meta, which empowered over 40 YouTube creators from rural India, showcasing the real impact on people’s lives.

4. Navigating Challenges and Maintaining Authenticity:

To maintain a positive online presence for both influencers and brands, 98 Entertainment avoids associations with creators surrounded by controversy. Harsh emphasized the importance of working with creators and brands that have already established a positive image and are in line with values of each other

5. Staying Ahead of Trends and Innovations:

The company’s success is attributed to its in-house tech and proprietary software, allowing them to stay ahead of trends and efficiently manage campaigns. Harsh highlighted the significance of leveraging technology to reduce time, complexity, and human resources.

6. Future Direction and Upcoming Collaborations:

Looking forward, 98 Entertainment aims to onboard more sports personalities, targeting a goal of 10 new cricketers by the next IPL season. The company is expanding its services to offer social media marketing to cricketers and has already seen success in making Ishant Sharma’s Instagram a success 

7. Diversification and Expansion:

In addition to influencer marketing, Harsh Arya is spearheading a full-scale marketing agency called THC with the owner of being life hospitality who has a successful resort & restaurant called Romeo Lane and is venturing into the podcast realm with the famous influencer Sharmaji ka Bda beta, Sanyam Sharma.

As 98 Entertainment marks its four-year milestone, the company stands as a testament to Harsh Arya’s vision and dedication to delivering exceptional influencer marketing solutions. The future looks promising as the company continues to innovate and collaborate, shaping the landscape of influencer marketing in India.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Related Posts

Dadasaheb Phalke International Film Festival Shines Bright with Sushim Rahul Gaikwad’s & Paras Jayesh Shah Triumph and Bollywood’s Finest

New Delhi (India) July 10 : The city of dreams, Mumbai, recently witnessed a glorious celebration of cinematic brilliance at the Dadasaheb Phalke International Film Festival. The prestigious event, held…

Harmony for Change: How Pringle Biswas is Redefining India’s Music Landscape

Bangalore, India, July 10, 2024:   In India’s vibrant music scene, Pringle Biswas is emerging as a transformative force, blending Eastern and Western musical traditions. This multifaceted musician and visionary composer is challenging…

You Missed

TMC – Talent Management Company Pvt Ltd is Redefining Talent Management in India

  • July 15, 2024
TMC – Talent Management Company Pvt Ltd is Redefining Talent Management in India

Amol Shingate, CEO & Director participates in field work activities with coworkers to set a unique example of employees engagement

  • July 15, 2024
Amol Shingate, CEO & Director participates in field work activities with coworkers to set a unique example of employees engagement

Fonos Sees Monthly Active Users Increase to 6X with CleverTap’s Personalized Engagement

  • July 15, 2024
Fonos Sees Monthly Active Users Increase to 6X with CleverTap’s Personalized Engagement

GConnect Logitech received two big orders of totalling 1,400 metric tonnes per month

  • July 15, 2024
GConnect Logitech received two big orders of totalling 1,400 metric tonnes per month

India Week 2024: A Grand Celebration in the United Kingdom

  • July 15, 2024
India Week 2024: A Grand Celebration in the United Kingdom

Khushhal Kaushik – One of the Best Cyber Security Expert In India

  • July 13, 2024
Khushhal Kaushik – One of the Best Cyber Security Expert In India