The music PR segment is undergoing a paradigm shift, feels Dale Bhagwagar

Times are witnessing a change in the music PR scenario in India

Entertainment publicist Dale Bhagwagar practically invented the music PR segment in the 90s and early 2000s for independent PR agencies to follow

 August 25: In those days, when independent publicists only focused on film PR and television PR, Dale began handling the publicity for some of the best singers, composers, music albums and music companies. Over the years, he has handled the PR for some of the top music artists such as Bhajan Samrat Anup Jalota, Gazal King Pankaj Udhas, Melody Kings Nadeem-Shravan, Princess of Pop Anaida, Indie-pop rap star Style Bhai, Ghazal Queen Penaz Masani, Santoor Maestro Rahul Sharma and Bhangra King Daler Mehndi.

But most of the media avenues which existed earlier have now faded. Print is a dying medium, television music channels have dwindled and most music magazines and music websites have shut down. In spite of this, Dale feels there is a lot of hope for singers, musicians and the music industry.

“The music PR segment in India is going through a paradigm shift,” says the celebrity publicist. “We may not have a lot of the earlier platforms but instead we have a whole lot of new ones. It’s just change and there is nothing to worry about.”

Dale points out that apart from YouTube and Instagram, where any independent music producer can upload and showcase content free of cost, almost each and every entertainment and Bollywood website has a section covering music. “All one needs to do is to adapt and adjust to new media avenues and move with the times,” concludes the PR professional.

For the uninitiated, the publicist’s Mumbai-based Bollywood PR agency Dale Bhagwagar Media Group has handled the media for some 300 personalities including names such as Hrithik Roshan, Shilpa Shetty and Priyanka Chopra.

The PR firm has also publicised some 35 movies including the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On, apart from having handled the post-release PR for the Hrithik Roshan-starrer Koi… Mil Gaya.

The PR agency is also the first one to declare the internet media as the new mainstream media and focus its activities on new-age news websites for organic content.

If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Related Posts

An Absolute Honor- Meeting Maharashtra CM Mr. Fadnavis on Progress and Growth – Dr. Basant Goel

New Delhi [India], December 06: In a symbolic moment of leadership and cultural connection, Dr. Basant Goel, CEO of Goel Medicos and ANT Pharmaceuticals, became the first visitor to meet…

Concept Medical Group Earns Prestigious Great Place to Work Certification

Surat (Gujarat) [India], December 7:  Concept Medical Group, a global leader in pioneering MedTech solutions and life-saving drug delivery technologies, proudly announces its certification as a Great Place to Work® for…

You Missed

An Absolute Honor- Meeting Maharashtra CM Mr. Fadnavis on Progress and Growth – Dr. Basant Goel

  • December 7, 2024
An Absolute Honor- Meeting Maharashtra CM Mr. Fadnavis on Progress and Growth – Dr. Basant Goel

Concept Medical Group Earns Prestigious Great Place to Work Certification

  • December 7, 2024
Concept Medical Group Earns Prestigious Great Place to Work Certification

Discover the Magic of Friendship and Farewell in That’s Why Dogs Fly by Radhika Malhotra

  • December 7, 2024
Discover the Magic of Friendship and Farewell in That’s Why Dogs Fly by Radhika Malhotra

Arbaaz Khan and Isha Koppikar to Honor Achievers at Excellency Iconic Award 8th Edition

  • December 7, 2024
Arbaaz Khan and Isha Koppikar to Honor Achievers at Excellency Iconic Award 8th Edition

Challenge, Inspire, Lead- Toastmasters District 98 ,Shaping Future Leaders

  • December 7, 2024
Challenge, Inspire, Lead- Toastmasters District 98 ,Shaping Future Leaders

AURO University Hosts 12th Convocation Ceremony

  • December 7, 2024
AURO University Hosts 12th Convocation Ceremony