ReWear4Earth – A brand new initiative for sustainable fashion

-by Prabha Khaitan Foundation and Grammy Award Winner Ricky Kej

August 10: Prabha Khaitan Foundation, India, and Grammy Award winner Riki Kej, are pleased to announce a brand new initiative, #ReWear4Earth which will focus on fashion and sustainability. The initiative was inspired by Grammy Award Winner Ricky Kej after he tweeted his pictures earlier this year wearing the same outfit on two of the biggest platforms on the planet – while winning his Grammy Award in Las Vegas and on the Cannes Red Carpet with the hashtag #ReWear4Earth.

Prabha Khaitan Foundation, a non-profit organisation, based in Kolkata (India) that helps in creating awareness of sustainable development and India’s ecosystem and biodiversity, got in touch with the Grammy Award winner and together decided to launch this campaign. For decades, repeating an outfit for galas and events would be considered a fashion blunder – encouraging people to switch up outfits for every event, making clothes ‘Single Use’. It’s time to change that narrative. It’s time we consider our planet in this equation. Fashion can be trendy more than once. We need to buy fewer clothes and wear them repeatedly, proudly.

Fast fashion isn’t always fashionable. Especially when we consider its impact on our planet (The fashion industry is one of the most polluting industries on the planet). The use of toxic textile dyes, cheap materials and massive use of water translates to environmental pollution and degradation. In addition, micro-plastics and chemical contaminants leach out from fabrics and find their way into the oceans. Microplastics play a significant part in the killing of over 100 million marine animals and over 1 million seabirds each year. Most fabrics today are not entirely biodegradable and end up in a landfill or in the oceans.

Prabha Khaitan Foundation and Grammy Award Winner Ricky Kej request everyone to ReWear outfits for different occasions and do their part in reducing damage dealt to the Earth.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Related Posts

Arun Pandit, Revolutionizing Astrology and Numerology in India.

Arun Pandit, affectionately known as Astro Arun Pandit, has emerged as one of the foremost astrologers in India, captivating audiences with his profound knowledge and accurate predictions. His journey into…

YFLO Ahmedabad hosts influencer-creator and author Masoom Minawala

From doubt to dominance: Influencer, author Masoom Minawala speaks about her journey, book at YFLO event Ahmedabad (Gujarat) [India], April 23: The Young FICCI Ladies Organisation (YFLO), a unique platform…

You Missed

AM/NS India organises several events, competitions to commemorate National Fire Service Day

  • April 23, 2024
AM/NS India organises several events, competitions to commemorate National Fire Service Day

Revolutionizing Industry, Chennai Gears Up for First-Ever Automation Road Show, Unveiling Future Trends in Automation Technology

  • April 23, 2024

Experts Call for Global Standardization of MGB/OAGB Surgery

  • April 23, 2024
Experts Call for Global Standardization of MGB/OAGB Surgery

Celebrating the 2623rd Birth Anniversary of Lord Mahavir Swami, A Grand Jain Festival – World News Network

  • April 23, 2024
Celebrating the 2623rd Birth Anniversary of Lord Mahavir Swami, A Grand Jain Festival – World News Network

Customized Cruising: Transforming Every Ride into a Signature Statement!

  • April 23, 2024
Customized Cruising: Transforming Every Ride into a Signature Statement!

Dr Radhika Gupta Setting new benchmarks in facial aesthetics

  • April 23, 2024
Dr Radhika Gupta Setting new benchmarks in facial aesthetics