March 11: Success is a 7 letter word that comes to those who toil. Ever since Aaheli’s inception in October 2020, the brand hasn’t looked back. The urge to bring novelty while remaining true to the country’s traditions is a tough act to follow. However, the brand attempts to provide everyday chic, handcrafted apparel for the women of today, who prefer comfortable & confident silhouettes and have been so far successful in catering to the everyday apparel needs for our customers.
Aaheli has made its name across the country by offering a wide range of handcrafted & trendy apparel for women, featuring an exclusive and evergreen range of Kurtis, Suit Sets, Dresses, Western wear and Indo-western ensembles along with Festive-ready Outfits, Sarees, Dupattas and more. With new styles added daily into our roster and the constant clockwork of the e-commerce world, it becomes imperative to keep the process going and involves an efficient assembly line for the same.
Each Aaheli order is wrapped with love and packed with care. Be it a single item or an order consisting of multiple pieces, a consistent amount of care and attention are given to ensure the correct item with the required size and colour is being dispatched to the customers. In the past, the brand has also participated in sending complimentary masks and surprise gifts to the customers as an approach towards creating brand delight.
Throughout the website, the brand focuses on being accurate with the depiction and descriptions of the listed products in order to be as true to the colours and silhouettes as possible. Along with that, adequate details are available in terms of a comprehensive size chart, wash care instructions and material information so that the customer makes an informed decision during the purchase.
Aaheli’s team emphasizes the importance of accuracy and timely dispatch of items to ensure that the outfit reaches their customer in the shortest possible time. Through partnerships with various delivery companies, Aaheli is able to deliver the majority of the orders within 3-5 business days. However, sometimes some discrepancies may occur and the team ensures that the customer is well informed of the delay caused.
With effective communication and honest efforts, Aaheli has carved a niche for itself with the brand’s further goals aligned with its essence and the promise of comfortable everyday wear and occasion wear.
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Vaishnavi Prakash
