The women’s fashion brand takes an active stand against social discrimination and strives for a greener planet
February 10: Ammarzo, a fashion brand dedicated to women’s wear, treads the fine line between fashion and social responsibility. While providing women with designer clothes and accessories from its official website, the company takes a strong stand for women empowerment and sustainable fashion. 80% of the team at Ammarzo consists of female employees – a decision taken to provide a platform for skilled and deserving women across the country to showcase their talent. The brand is built and run on progressive ideas that believe in gender and social equality.
With the intention to preserve the planet and sustain the environment, Ammarzo uses sustainable fabrics and ‘earth-friendly’ raw materials for manufacturing all its products. Taking a stand against animal cruelty, the use of leather is prohibited and discouraged by the brand. Ammarzo focuses on creating quality products without harming the planet and the animals living on it.
Taking its corporate social responsibility seriously, Ammarzo donates 10% of the profit earned by every sale to the Ammarzo Foundation for providing education to underprivileged children. The brand also takes an active stand against social discrimination of any kind, advocating equal rights for people belonging to every gender and class. In the wake of liberal ideologies and progressive thoughts, Ammarzo has specifically hired staff members belonging to the third gender to provide them with job opportunities that are available for everyone else.
Chahatt Khanna, the founder and CEO of Ammarzo, believes that the most wholesome way of moving forward is by giving back to society. She says, “When it comes to fashion, we do not make any compromises on providing our customers with clothes and accessories that make them look elegant.However, we have always strived to make this world a better place to live in. Whether it is discouraging animal cruelty, promoting quality education for all, or standing in the way of social discrimination, Ammarzo will always do its best to build a better future to make our customers proud of being associated with us!”
Vaishnavi Prakash
