September 24: When it comes to introducing premium brands in India, Prateek Sachdev has contributed with bringing a brand like Döner and Gyros as the healthier alternative to fast food. A young serial entrepreneur with mammoth-sized dreams, Prateek pulled up his socks at a very young age to follow his passion and check his goals.
In the year 2018, he introduced Döner and Gyros, a Dubai based food company. The idea behind introducing this brand was his health-conscious nature, as the brand’s food was rather healthy and delicious at the same time. Döner and Gyros comes under this company – Erica Ventures Pvt. Ltd. The first store of Döner and Gyros was launched in the Worldmark-1 of Aerocity, Delhi, second at the Bangalore Airport, third at Phoenix Palassio Mall Lucknow and fourth at Phoenix Marketcity Mumbai. Prateek never looked back, with over 35 stores across the country today. He aims at making this number reach 200 by the end of 2022.
Last year, Prateek added another feather to his hat, adding Liquor Land to his fleet of businesses under Erica Ventures. A one-stop store for liquor needs, 9Liquor Land got introduced at the One Awadh Mall of Lucknow. This store held the biggest collection of liquor in the capital of Uttar Pradesh. This store was in partnership with Rannvijay. Today, Prateek has over eight stores of Liquor Land across India. He aims to have over Liquor Land 10 stores by the end of 2021. These stores are all managed by Prateek and Rannvijay together.
He co-owns Erica Ventures with Rannvijay Singha, the celebrity known for MTV Roadies and various films. Prateek holds the franchise master owner position, while Rannvijay is the master rights partner to the company. Being a serial entrepreneur, he never stopped or looked back and started another business under Erica Ventures – Pizza Guyz, a Poland-based concept known for its delicious and tempting offerings. Adding another eatery to his portfolio, Prateek started franchising Hudson Chopsticks with Rannvijay, having 35 outlets across the country. This eatery comes under his second company, the Big Wok Food Retail Pvt Ltd.
Prateek believes that all the success he is achieving in his business is a joint effort for him and his partners, including Rannvijay, Dev Dhingra, Rinu Maurya, Rekha Singh and Nikhil Mukhi.
Speaking of his personal life, Prateek comes from a very humble background. The born ad brought up in Haryana is married to Heena Sachdev since 2014 and blessed with two kids, Krishant and Erica. He gives full credit to his daughter Erica’s luck for all the business he has built these years. A health enthusiast, Prateek lives by a set routine and spends time at the gym daily. For receiving so much from the society he serves, Prateek believes in giving back to society through different means. He has taken the complete responsibility of schooling and clothing for the kids of all his staff members and help at home.
His upcoming ventures include Paprika Mexico, a Mexican Cuisine Quick Service Restaurant, to be launched by the end of 2021. Another addition will be Begam Jaan, a modern Indian cuisine. These will be introduced under the umbrella of Erica Ventures Pvt. Ltd.
Vaishnavi Prakash
