Mumbai, Maharashtra [India] : Popularly known as Bollywood’s only PR guru, Dale Bhagwagar tops the list as the best Bollywood publicist in India for having introduced the maximum PR trends in the entertainment industry. His futuristic PR methods often set the agenda for the entertainment public relations industry for the times to come.
Over the years, his Mumbai-based PR agency Dale Bhagwagar Media Group has handled the personal PR for more than 300 Bollywood celebrities including topmost names such as Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, Govinda, Vivek Oberoi, Randeep Hooda, Rakul Preet Singh, Preetisheel Singh, Manoj Bajpayee, Daler Mehndi, Anup Jalota, Pankaj Udhas, Swami Nithyananda and PR for films such as the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On.
Apart from this, Dale Bhagwagar has handled the crisis management for a full 20 contestants of Bigg Boss; India’s No.1 reality show hosted by Salman Khan. A lot of celebs who wish to participate in reality shows, also hire the PR company to prop up the spice quotient in their careers, so that they can be eligible as contestants and housemates on shows like Bigg Boss.
Founded as an independent entertainment PR firm in 1997, the Dale Bhagwagar Media Group plays a vital role in initiating media maneuvers like image-building, brand management, hype, crisis management and makeovers in Bollywood and positioning these at the forefront of the information age. The agency spearheads campaigns that are contemporary, yet deep-rooted in PR ethics, paving the way for future generations of publicists.
Staying ahead of the curve with revolutionary PR strategies, Dale Bhagwagar is also the most famous Bollywood publicist ever. A simple Google search in his name brings up thousands of results.
His Bollywood PR agency conducts virtual internships for students of various faculties like Bachelor of Mass Media (BMM), Bachelor of Management Studies (BMS), Event Management, Master of Business Administration (MBA), Master of Mass Communication (MMC), Media Studies, Media Sciences and Journalism and Mass Communication.
He is the only publicist who regularly visits various colleges for guest lectures and trains gen next in ethical journalism and best PR practices. His official website https://dalebhagwagarmediagroup.com/ lists more than 20 mass media and communication students who have completed their thesis and dissertations with Dale Bhagwagar as their guide.
According to a leading industry website Bollywood Publicity, “Dale Bhagwagar is also the only publicist who is authorized by all his celebrity clients to double up as their spokesperson in the media. Moreover, he is considered to be the most accessible celebrity publicist in Bollywood.”
“He is widely recognized as the Indian entertainment PR industry’s most significant agent of change. Creating many trends in the PR profession, he often sets the agenda on how PR evolves in the industry,” adds a top industry information services site PR Agencies In Mumbai.
Drawing up a comprehensive list of top best PR trends the entertainment publicist has introduced in media, the financial website Business Upturn states that over the years, Dale has imposed and enforced a lot of trends in PR — like making legal agreements compulsory for Bollywood PR agency clients, introducing the system of advance payments to publicists, prodding film journalists to shift from receiving hard copy and photo bromides to digital press releases and images even before their time had come, stage-managing online positioning for his clients, planting PR thoughts on impressionable young minds by giving guest lectures at colleges teaching mass communication and influencing students with his propaganda techniques by becoming a guide for their thesis and dissertations.
The piece goes on to add that the Bollywood publicist has been defying industry norms. “By now, Dale is even famous and popular as a Bollywood PR legend and has been quoted in newspapers, TV channels and websites in various countries. This ironically places him amongst the ranks of the most talked-about and extensively-quoted film publicists in the world.”
Talking about Dale Bhagwagar topping the list of best PRs in Bollywood, entertainment news site Urban Asian writes, “Max Clifford, the world’s most scandalous publicist once called Dale Bhagwagar ‘the PR to go to in India’. Often termed the King of Spin, Dale Bhagwagar undoubtedly tops the list as the most famous PR experts the Indian entertainment industry has ever witnessed.”
Vijay Singh
