New Delhi (India), January 03: When he launched Sunburn as a small experiment on a Goan beach in 2007, Shailendra Singh wanted to make a social change for the youth of India – give them a new way to connect and celebrate. Now, fifteen years later, Sunburn has grown into the 3rd largest dance music festival in the world, changed the lives of the new, young India and put India on the global music tourism map. Shailendra Singh is celebrating.
The Inceptor of Sunburn, Percept Ltd, Guestlist4Good and Boss Entertainment says, “It is so important that the live music industry stays alive for the youth of the country. I am proud that Sunburn has not only changed the social landscape for the 600 million Indians under the age of 25 but brings economic benefit to Goa and every state that hosts an event. Sunburn is India’s own intellectual property – created locally, famous globally.”
The festival has grown exponentially since the first edition in 2007, where a few thousand fans danced barefoot on the Candolim beach to headliners Carl Cox, Above&Beyond and Axwell. Despite all the odds, in 2008, Shailendra made the decision to hold the second festival in defiance of the terrorist attacks in November. Under his guidance, by 2013, Sunburn was the 3rd largest dance music festival in the world (IMS Business Report, 2013) and the largest in Asia. The second-only intellectual property to be exported after IPL, Sunburn had become a pride of India, caught the attention of the entire world and kick-started the entire live music industry in India.
The Indian market is now full of live music events, with local and global companies vying to bring in the best talents from around the world. Shailendra left Sunburn in the capable hands of CEO Karan Singh at Percept Ltd, who recently partnered with BookMyShow, in order to launch more intellectual properties in the field of live entertainment, with a special focus on rebalancing the formula of commerce, creativity and cause. One of India’s most respected Serial Entrepreneurs, Shailendra Singh has launched over 25 successful startups in his career of thirty years.
Says Shailendra, “There are so many stakeholders of brand Sunburn today that put in their emotions and efforts to make it a success. I salute all of them in this landmark year and wish them even more success in the years to come. And this year, I give a special mention to the Goa Tourism Minister, Shri Rohan Khaunte, who inaugurates the first Goan Village experience at Sunburn!” “This festival truly is a pride of India.”
Anil Makhija, COO of Live Entertainment & Venues, BookMyShow, has shared, “About eight million enjoyed 19,000 plus live entertainment experiences this year in India.”
Karan Singh, the CEO of Sunburn on record, mentioned, “These 18,999 events might never have happened without the massive success of Sunburn Goa paving the way. I think Sunburn has always been a trendsetter, we were the first one to enter the market, and we have always been the biggest festival happening in India. We are always growing bigger and better in terms of artist, production, technology, stages, and experiences.”
Shailendra will be seen launching a new music video with leading Bollywood Singers paying tribute to the PM’s G20 Vision with his One India, My India 2.0 – Anthem4Good
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Vijay Singh
